
项目名称 |Name
武汉保利悦荟广场| Wuhan Poly Joy Land
项目面积|Area
建筑面积12万㎡
项目业态 | Type
商业| Shopping Mall
项目地点 | Location
湖北武汉 | Wuhan Hubei
项目业主 | Client
保利置业 | Poly Property
保利悦荟广场以“岛屿”为空间原型,通过室内外场景的无界融合,将自然元素植入商业体验。设计团队以“森屿味花园”“甜品大作战岛”“环球食府岛”三大主题中庭为核心,通过仿真草皮木地板、模块化绿植装置、透光超白玻璃与木纹材质的组合,营造全年“阳光”普照的室内花园场景。中庭A的“阳光森露谷岛”以休闲咖啡与潮流零售为特色,搭配球形绿植岛屿与花箱装置,打造年轻人钟爱的chill风社交场;中庭C的“环球食府岛”则以田野风外摆区与异国料理结合,让食客在绿意环绕中品味全球风味。
Wuhan Poly Joy Land takes the "island" as its spatial archetype, seamlessly blending indoor and outdoor environments to integrate natural elements into commercial experiences. Centered around three thematic atriums—"Forest & Flavor Atrium," "Dessert Battle Island," and "Global Gastronomy Island"—the design team employs artificial turf-wood flooring, modular green installations, translucent ultra-clear glass, and wood-grain finishes to craft a year-round "sunlit" indoor garden. The Sunlit Forest Valley Atrium (Atrium A) features leisure cafés and trendy retail spaces, enhanced by spherical plant clusters and floral box installations, creating a chill-style social hub for young urbanites. Meanwhile, the Global Gastronomy Island (Atrium C) combines rustic outdoor seating areas with international cuisines, allowing diners to savor global flavors amid lush greenery.
精准定位区域年轻家庭与活力客群需求, 贴心的全能站:覆盖家庭生活配套与健康休闲服务,满足一站式品质生活需求; 治愈的味花园:汇聚网红餐饮与花园式就餐环境,打造多元美食社交空间; 热忱的健能站:引入新兴运动体验与圈层社交场景,成为健康消费主场; 栖息的会客厅:通过策展型市集与潮玩美学空间,装载都市人的热爱与治愈时刻; 亲子小天地:以寓教于乐的亲子互动空间,构建家庭情感升温的共享据点。
Catering to the needs of young families and dynamic demographics。All-in-One Hub: Comprehensive family lifestyle amenities and wellness services deliver a one-stop premium living experience;Flavor Oasis: A garden-style dining environment blending viral food brands and diverse culinary social spaces;Active Arena: Emerging fitness trends and community-driven experiences redefine health-centric consumption;Curated Lounge: Pop-up markets and trendy aesthetic zones capture urbanites' passions and therapeutic moments;Family Nexus: Edutainment-driven interactive spaces foster shared memories and family bonding.
空间材质选用深灰色金属板、木纹转印铝方通与超白长虹玻璃,搭配P200玻璃灯箱的柔光效果,营造现代简约又不失温度的氛围。电梯厅与通道采用古铜色金属穿孔板与背藏发光板设计,在工业质感中透出自然光影层次。儿童楼层更以“植物实验室”为主题,通过火箭舱体造型与互动装置激发探索欲,实现功能与美学的双重升级。
The spatial material palette combines anthracite metal panels, wood-grain aluminum profiles, and ultra-clear ribbed glass, complemented by the soft glow of P200 glass lightboxes, crafting a contemporary yet warm ambiance. Elevator lobbies and corridors feature patina bronze perforated metal panels with backlit luminous panels, blending industrial textures with natural light gradients. The children’s zone, themed as a "Botanical Lab", employs rocket capsule-inspired structures and interactive installations to spark curiosity, achieving both functional and aesthetic enhancements.
作为保利商业在武汉的标杆之作,悦荟广场以“岛屿式市集”重新定义社区商业,用自然疗愈都市心灵,用场景激活社交活力,即将成为武汉新世代消费者向往的生活灵感发生地。
As Poly Group’s flagship commercial project in Wuhan, Joy Land redefines neighborhood commerce through an "island-style marketplace" concept. By integrating nature-infused therapeutic environments and scenario-driven social vitality, it is poised to become the epicenter of lifestyle inspiration for Wuhan’s new generation of consumers.